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P: 239-214-0750 or EMAIL: topagent@exitrealtytoday.com |
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MARKET PRICE or SELLERS PRICE? |
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As owners of Real Estate are exchanging their largest ticket item they own or control. There is a perception that because they own or control it, they also own or control its value on the market. Buyers will buy houses, and sellers will sell houses, and so long as the price is in line with the market, the house will transfer ownership with little or no hassle. However there are three factors that are going to effect that sale. 1. MARKET PRICE - How do you know that the market price you are asking is set correctly? I recommend that the agent you hire bases your value on the SOLD properties, that have sold in the time frame that you are looking for. If you need to be out of your home in 60 days, pricing it in a manner to sell it in 190 + days will do you no good. Additionally factor in the cost to hold that property for the time of the sale, because this is revenue lost every month it sits on the market. Taxes, Assesments, Fees, Insurance are all things that really are eating into your profits or adding to your losses when the house does sell. I personally asked Agents that are "EXPERTS" in the area, to suggest a price for my house, I have suggested prices with a variance of over $130,000 either higher or lower than the actual market value, I invited 10 agents from the area to do this, in all the major companies. The reality is that most agents in this market have never had to price a home at "Market Value" and sellers have not needed to sell their home at "Market Value" because in the last 7 - 10 years we have had a positive appreciation trend. My team has a combined 50 years of Experience from all over North America and has sold more than 5500 properties sold in that time. We have sold in Up and Down markets and have the depth of experience and expertise to make sure we set the correct price on your home. Remember the price is not based on your situation, it is based on what the buyer is willing to pay right now for the type of property you own. 2. PROPERTY CONDITION - If the equity in your house is of any importance at all I would recommend you make every effort to get your house "MOVE IN READY" it should be to the point that all the new owner would have to do is bring a toothbrush and clothes with them. Shows are all over the Television Waves reinforcing how to get the most equity for your home. If its of enough value that major stations are sending you the message in 5 - 9 different formats of 30 minute shows it probably is something that is of value that must be considered. A property that is prepared to sell will move 43% faster than a home that has had no attention to this detail. We have professional photography done for your listing, which is more appealing to you, (yes these are the same houses!)
Most Agents and For Sale By Owners are Guilty of this and look at the difference it makes... Remember which of these will be the reason for someone to say "I want to see that house!" ? You pay the money to the agent either way, be sure you are getting something for that money... 3. MARKETING PLAN - How do you gauge an agent or office on their marketing? Simply put where the numbers are. Ask your prospective agent for a complete marketing plan, for themselves and for the properties they are selling. Have them explain to you where the buyers are coming from, what they are looking for and how they can place your home in front of the buyers more often than the competitors. Just because someone spends more money than another on marketing does not mean they are marketing better than the agent who spends less on marketing. Newspaper ads are expensive by todays standards and return very little in actual buyers for the house advertised. What you need is someone who is marketing in line with the most effective places to get buyers for homes. They should be able to tell you the type of house that sells more than any other currently, and this will change even in a few blocks so the agent that tells you within 5 miles of your home is doing you no good. A home 5 miles from yours doesn't even mean its serviced by the same stores that you go to. So what advantage would they have marketing your home on Flyers in the Grocery store 5 miles across town is not a plan. Its personal promotion for your agent is all that is. The agent that has the business by the tail is the agent that is scheduled, planned and consistantly working to find new buyers and sellers. Also look at their pictures of their houses they list, are they appealing or appauling? Dark or Bright, Warm or Cold... Marketing gets them to the door, the house sells itself. |
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| We just closed a home that had been on the market with another major brokerage in Cape Coral since May 2007. The seller wanted to get $179,000 for the house. In the worst market conditions in the last 3 years and they wanted $179,000 for a house that was worth only $75,000. They finally reduced the price to $90,000 and of course nobody came to see it because it was already worth less than that at the time they reduced it. The price we agreed on at listing, was the price we sold it at, and it was under contract 1 month after settling on a real market price. We closed last week on this at 101% of list price, and the home owner is now enjoying their new home. The seller was not even scared of the appraisal when he showed up to appraise the house for the Banks... Why? We knew our price was right... | ||
| Our Sellers get more money in their pockets by using us as the Expert Team, than anyone else. We average 97% from list to sale price in this market, where the average in the market is 89% so we make 8% more for you just by us doing what we feel is the right way to represent your house and you as the customer! What is 8% more worth to you? do you have something in mind with that 8%? Do you want to risk loosing that 8% with another agent? Of course not! You can call us today at 239-214-0750 or my Cell phone Directly at 239-233-9115. Call now, time is money either saved, earned or lost... Its your choice, demand the best Demand John Reay and EXIT Realty! | ||
